Bachelor of Marketing - Digital Marketing Track — study plan

Dar Al-Hekma University Hekma School of Business and Law

Credit hours: 124
Levels: 9
Courses: 48
Degree: bachelor

The Bachelor of Marketing - Digital Marketing Track study plan at Dar Al-Hekma University is an accredited bachelor programme spanning about 5 years (9 academic levels), requiring 124 credit hours across 48 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Year 1 - Fall 13 credits

Code	Course	Credits
MATH 1301	College Algebra	3
ISLS	Islamic Studies	3
ARAB	Arabic Studies	3
COMM 1301	Communication Skills I	3
BBBF	Basic Body and Brain Fitness	1

Year 1 - Spring 18 credits

Code	Course	Credits
BSMK 1300	Introduction to Business Administration	3
BSMK 1301	Principles of Marketing Management	3
BSBF 1320	Principles of Microeconomics	3
COMM 1302	Communication Skills II	3
MATH 1304	Calculus I	3
GELE 3301	Leadership and Emotional Intelligence	3

Year 2 - Fall 18 credits

Code	Course	Credits
BSBF 2310	Principles of Financial Accounting	3
BSBF 2321	Principles of Macroeconomics	3
BSMK 2303	Business Ethics and Social Responsibility	3
BSMK 2302	Strategic Human Resource Management	3
STAT 2301	Statistics	3
ENTR 2301	Entrepreneurship and Design Thinking	3

Year 2 - Spring 15 credits

Code	Course	Credits
BSBF 2330	Data Analytics and Visualization	3
BSBF 2340	Financial Management	3
BSMK 2304	International Business Management	3
BSBF 2311	Principles of Managerial Accounting	3
ARAB	Arabic Studies	3

Year 3 - Fall 15 credits

Code	Course	Credits
BSBF 3331	Business Analysis	3
BSMK 3340	Service Marketing	3
	Free Electives	3
GEAI 2301	Introduction to Artificial Intelligence	3
GERM 3301	Research Methodology	3

Year 3 - Spring 15 credits

Code	Course	Credits
BSMK 3350	Introduction to Digital Marketing	3
BSMK 3341	Integrated Marketing Communication	3
BSMK 3442	Brand Management and Strategy	3
BSMK 3343	Business to Business	3
BSMK 3344	Internship: Marketing (Summer)	3

Year 4 - Fall 15 credits

Code	Course	Credits
BSMK 4305	Operation Management	3
BSMK 4306	Legal Environment of Business	3
	School/Program Elective/Track	3
ISLS	Islamic Studies	3
BSMK 4340	Senior Project I	3

Year 4 - Spring 15 credits

Code	Course	Credits
BSMK 4307	Strategic Management	3
BSMK 4342	Consumer Behavior	3
BSMK 4341	Senior Project II	3
	School/Program Elective/Track	3
	School/Program Elective/Track	3

Digital Marketing Track Courses 18 credits

Code	Course	Credits
DMKT 3301	Introduction to Digital Marketing	3
DMKT 3302	Social Media Marketing Campaigns	3
DMKT 3303	Big Data for Business Intelligence	3
DMKT 4304	Digital Marketing Analytics	3
DMKT 4305	Digital Consumer Engagement	3
DMKT 4306	Mobile Marketing	3

This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source

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Frequently asked questions about Bachelor of Marketing - Digital Marketing Track

How many credit hours is Bachelor of Marketing - Digital Marketing Track at Dar Al-Hekma University?

Bachelor of Marketing - Digital Marketing Track at Dar Al-Hekma University requires completing 124 credit hours to graduate, spread across 48 courses.

How many years is Bachelor of Marketing - Digital Marketing Track at Dar Al-Hekma University?

The study plan for Bachelor of Marketing - Digital Marketing Track spans about 5 years (9 levels/semesters) under the approved plan.

What degree does Bachelor of Marketing - Digital Marketing Track award?

Bachelor of Marketing - Digital Marketing Track at Dar Al-Hekma University awards a Bachelor's degree after completing 124 credit hours.