Advertising and Digital Marketing — study plan

Gulf University College of Communication & Media Technologies

Credit hours: 130
Levels: 11
Courses: 30
Degree: bachelor

The Advertising and Digital Marketing study plan at Gulf University is an accredited bachelor programme spanning about 6 years (11 academic levels), requiring 130 credit hours across 30 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Year 1 - Semester 1 16 credits

Code	Course	Credits
ENGL118	English for Effective Communication	3
ENGL119	English for Technical Reporting	3
BUSS131	Digital Skills in Business	2
BUSS117	Introduction to Business	2
ARB103	Arabic Language	3
SOCO142	Social Psychology	3

Year 1 - Semester 2 15 credits

Code	Course	Credits
ENGL120	Advanced English Skills	3
HST201	History and Culture of Bahrain	2
COMM131	Basics of Graphic Design	3
COMM112	Communication Models and Theories	3
LAW453	Human Rights	2
BUSS143	Principles of Management	2

Year 1 - Summer Semester 2 credits

Code	Course	Credits
SPAC141	Sport and Activities	2

Year 2 - Semester 3 15 credits

Code	Course	Credits
MKT1001	Foundations of Marketing	5
MKT1002	Introduction to Marketing Communications	5
MKT1018	Foundations of Advertising Media	5

Year 2 - Semester 4 15 credits

Code	Course	Credits
MKT1047	Professional Skills for Marketing Practice	5
MKT1029	Digital Marketing Essentials	5
MKT1030	Understanding Consumers	5

Year 2 - Summer Semester 3 credits

Code	Course	Credits
MKTI241	Internship I	1
SUS301	Sustainability	2

Year 3 - Semester 5 15 credits

Code	Course	Credits
MKT2009	E-Marketing	5
MKT2011	Integrated Marketing Communications	5
MKT2050	Managing the Communications Process	5

Year 3 - Semester 6 10 credits

Code	Course	Credits
MKT2020	Professional Practice for the Creative Industries	5
MKT2059	Marketing Research and Insight	5

Year 3 - Summer Semester 4 credits

Code	Course	Credits
MKTI341	Internship II	2
ADM301	Innovation and Entrepreneurship	2

Year 4 - Semester 7 5 credits

Code	Course	Credits
MKT3037	Issues in Advertising Practice	5

Year 4 - Semester 8 10 credits

Code	Course	Credits
MKT3036	Advertising Consultancy Project	10

This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source

Calculate your GPA for this major

Frequently asked questions about Advertising and Digital Marketing

How many credit hours is Advertising and Digital Marketing at Gulf University?

Advertising and Digital Marketing at Gulf University requires completing 130 credit hours to graduate, spread across 30 courses.

How many years is Advertising and Digital Marketing at Gulf University?

The study plan for Advertising and Digital Marketing spans about 6 years (11 levels/semesters) under the approved plan.

What degree does Advertising and Digital Marketing award?

Advertising and Digital Marketing at Gulf University awards a Bachelor's degree after completing 130 credit hours.