Bachelor of Business Administration — Marketing — study plan
- Credit hours
- 130
- Levels
- 4
- Courses
- 41
- Degree
- bachelor
The Bachelor of Business Administration — Marketing study plan at Alfaisal University is an accredited bachelor programme spanning about 2 years (4 academic levels), requiring 130 credit hours across 41 courses of required and elective study. The table below lists the courses and their credit hours for each level.
General Education Requirements (GER) 44 credits
| Code | Course | Credits |
|---|---|---|
| ARB 101 | Arabic Language I | 2 |
| ARB 112 | Arabic Language II | 2 |
| ISL 101 | Islamic Studies I | 2 |
| ISL 112 | Islamic Studies II | 2 |
| ENG 101 | Freshman English 1 | 3 |
| ENG 103 | Foundation of English Communication | 3 |
| ENG 201 | Business Communication | 3 |
| MAT 100 | Pre-calculus | 3 |
| MAT 111 | Business Calculus | 3 |
| OPM 110 | Introduction to Management Information Systems | 3 |
| OPM 211 | Business Statistics | 3 |
| NSE | Natural Science Elective | 3 |
| SSE | Social Sciences Electives | 6 |
| GE | General Electives | 6 |
Business Common Core (BCC) 44 credits
| Code | Course | Credits |
|---|---|---|
| COB 100 | Student Orientation and Academic Success | 1 |
| ECO 101 | Microeconomics | 3 |
| ECO 102 | Macroeconomics | 3 |
| MGT 125 | Principles of Management | 3 |
| ACC 201 | Introduction to Financial Accounting | 3 |
| FIN 201 | Principles of Finance | 3 |
| ACC 202 | Introduction to Management Accounting | 3 |
| MGT 210 | Business Ethics | 3 |
| MKT 201 | Principles of Marketing | 3 |
| MGT 230 | Organizational Behavior | 3 |
| MGT 301 | Business Law | 3 |
| OPM 240 | Principles of Operations Management | 3 |
| MGT 300 | Executive Lecture | 1 |
| BAN 310 | Business Analytics and Visualization | 3 |
| OPM 330 | Quantitative Methods for Business | 3 |
| MGT 490 | Strategic Management | 3 |
Major Core Courses (Marketing) 36 credits
| Code | Course | Credits |
|---|---|---|
| MKT 301 | E-Marketing | 3 |
| MKT 310 | Consumer Behavior | 3 |
| MKT 315 | Services Marketing | 3 |
| MKT 320 | International Marketing | 3 |
| MKT 330 | Marketing Research | 3 |
| MKT 401 | Brand Strategy | 3 |
| MKT 410 | Integrated Marketing Communications | 3 |
| MKT 420 | Marketing Strategy | 3 |
| MKT 498 | COOP Training Internship | 12 |
Business Electives 6 credits
| Code | Course | Credits |
|---|---|---|
| BEC | Business Elective I | 3 |
| BEC | Business Elective II | 3 |
Calculate your GPA for this major
Frequently asked questions about Bachelor of Business Administration — Marketing
How many credit hours is Bachelor of Business Administration — Marketing at Alfaisal University?
Bachelor of Business Administration — Marketing at Alfaisal University requires completing 130 credit hours to graduate, spread across 41 courses.
How many years is Bachelor of Business Administration — Marketing at Alfaisal University?
The study plan for Bachelor of Business Administration — Marketing spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Bachelor of Business Administration — Marketing award?
Bachelor of Business Administration — Marketing at Alfaisal University awards a Bachelor's degree after completing 130 credit hours.