Communication and Media (Marketing Communication and Advertising) — study plan
University of Wollongong in Dubai Faculty of Media and Communication
- Credit hours
- 144
- Levels
- 4
- Courses
- 24
- Degree
- bachelor
The Communication and Media (Marketing Communication and Advertising) study plan at University of Wollongong in Dubai is an accredited bachelor programme spanning about 2 years (4 academic levels), requiring 144 credit hours across 24 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 48 credits
| Code | Course | Credits |
|---|---|---|
| BCM110 | Introduction to Communication and Media | 6 |
| BCM111 | Global Media and Culture | 6 |
| BCM113 | Media Ethics and Law | 6 |
| BCM114 | Making Media | 6 |
| MARK101 | Marketing Principles | 6 |
| MGNT102 | Business Communication | 6 |
| MED-ELE1 | Elective Subject (1) Elective | 6 |
| MED-ELE2 | Elective Subject (2) Elective | 6 |
Year 2 48 credits
| Code | Course | Credits |
|---|---|---|
| BCM212 | Understanding Research Practice | 6 |
| BCM222 | Global Media and Social Justice | 6 |
| BCM241 | Media Ethnographies | 6 |
| BCM214 | Digital and Social Innovation | 6 |
| MARK221 | Public Relations Concepts | 6 |
| MARK250 | Advertising Practice and Creative Strategies | 6 |
| MED-ELE1 | Elective Subject (1) Elective | 6 |
| MED-ELE2 | Elective Subject (2) Elective | 6 |
Year 3 42 credits
| Code | Course | Credits |
|---|---|---|
| BCM313 | The Future of Work | 6 |
| BCM303 | Collaborative Production Workshop | 6 |
| MARK301 | Digital Marketing | 6 |
| MARK333 | Integrated Marketing Communications Strategy | 6 |
| MARK344 | Marketing Strategy & Innovation | 6 |
| MED-ELE1 | Elective Subject (1) Elective | 6 |
| MED-ELE2 | Elective Subject (2) Elective | 6 |
Other Requirements 6 credits
| Code | Course | Credits |
|---|---|---|
| GED-EMR | Emirati Studies GED (choose one) | 6 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Communication and Media (Marketing Communication and Advertising)
How many credit hours is Communication and Media (Marketing Communication and Advertising) at University of Wollongong in Dubai?
Communication and Media (Marketing Communication and Advertising) at University of Wollongong in Dubai requires completing 144 credit hours to graduate, spread across 24 courses.
How many years is Communication and Media (Marketing Communication and Advertising) at University of Wollongong in Dubai?
The study plan for Communication and Media (Marketing Communication and Advertising) spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Communication and Media (Marketing Communication and Advertising) award?
Communication and Media (Marketing Communication and Advertising) at University of Wollongong in Dubai awards a Bachelor's degree after completing 144 credit hours.