BA (Hons) Advertising and Marketing Communications — study plan
- Credit hours
- 360
- Levels
- 3
- Courses
- 14
- Degree
- bachelor
The BA (Hons) Advertising and Marketing Communications study plan at De Montfort University Dubai is an accredited bachelor programme spanning about 2 years (3 academic levels), requiring 360 credit hours across 14 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 120 credits
| Code | Course | Credits |
|---|---|---|
| Marketing Essentials | 30 | |
| Fundamentals of Advertising and Marketing Communications | 30 | |
| Marketing in a Digital World | 30 | |
| Regulatory, Ethical and Sustainable Communications | 30 |
Year 2 120 credits
| Code | Course | Credits |
|---|---|---|
| Consumer Behaviour and Insight | 30 | |
| Brand Strategy and Management | 30 | |
| Digital Marketing and Media | 30 | |
| Public Relations | 30 |
Year 3 180 credits
| Code | Course | Credits |
|---|---|---|
| Market Analysis and Strategy | 30 | |
| Contemporary Issues in Advertising and Public Relations | 30 | |
| Block 3 option 1: Advertising and Campaign Planning Elective | 30 | |
| Block 3 option 2: Social Media and Influencer Marketing Elective | 30 | |
| Block 4 option 1: Marketing Dissertation Elective | 30 | |
| Block 4 option 2: Brand Portfolio Elective | 30 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about BA (Hons) Advertising and Marketing Communications
How many credit hours is BA (Hons) Advertising and Marketing Communications at De Montfort University Dubai?
BA (Hons) Advertising and Marketing Communications at De Montfort University Dubai requires completing 360 credit hours to graduate, spread across 14 courses.
How many years is BA (Hons) Advertising and Marketing Communications at De Montfort University Dubai?
The study plan for BA (Hons) Advertising and Marketing Communications spans about 2 years (3 levels/semesters) under the approved plan.
What degree does BA (Hons) Advertising and Marketing Communications award?
BA (Hons) Advertising and Marketing Communications at De Montfort University Dubai awards a Bachelor's degree after completing 360 credit hours.