BBA - Marketing — study plan

City University Ajman College of Business Administration

Credit hours: 120
Levels: 8
Courses: 45
Degree: bachelor

The BBA - Marketing study plan at City University Ajman is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 120 credit hours across 45 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Level 1 15 credits

Code	Course	Credits
BUS 101	Introduction to Business	3
ENG 101	English I	3
MTH 101	College Mathematics	3
ORN 111	Orientation	0
SOC 101	Introduction to Sociology	3
SSS 101	Study Skills	3
MTH-001	Pre-Mathematics in English	0

Level 2 18 credits

Code	Course	Credits
ACC 101	Accounting I	3
CIS 101	Computer Fundamentals	3
HUM 101	Critical Thinking	3
ENV 201	Environmental Science	3
UAE 201	UAE Studies (English)	3
UAE/A 201	UAE Studies (Arabic) Elective	3

Level 3 18 credits

Code	Course	Credits
ACC 202	Managerial Accounting	3
BUS 201	Business Communication	3
ECO 200	Principles of Economics	3
ISL 201	Islamic Culture (English)	3
ISLA 201	Islamic Culture (Arabic) Elective	3
MKT 201	Principles of Marketing	3

Level 4 15 credits

Code	Course	Credits
BUS 202	Business Ethics	3
BUS 204	Innovation and Entrepreneurship	3
MKT-303	Consumer Behavior	3
BUS 102	Business Statistics	3
ENG 102	English II	3

Level 5 15 credits

Code	Course	Credits
BUS 301	Business Research Methods	3
FIN 301	Financial Management	3
MGT 302	Management and Organizational Behavior	3
MGT 303	Management Information System	3
MKT-310	Marketing Strategy (Elective) Elective	3

Level 6 15 credits

Code	Course	Credits
BUS 320	Business Analytics	3
MGT-304	International Management	3
MKT-304	Supply Chain Management	3
MKT-305	Integrated Marketing Communications	3
BUS 302	Business Law	3

Level 7 15 credits

Code	Course	Credits
MKT-308	Business-to-Business Marketing (Elective) Elective	3
MKT-309	Marketing Research	3
MKT-402	Brand Marketing	3
MKT-306	Retail Management (Elective) Elective	3
MKT-403	Services Marketing	3

Level 8 18 credits

Code	Course	Credits
BUS 401	Business Policy and Strategy	3
MKT-404	International Marketing	3
MKT-495	Internship (Marketing)	3
MKT-499	Marketing Management (Capstone)	3
MKT-307	Sales Management (Elective) Elective	3
MGT 402	Operations Management	3

This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source

Calculate your GPA for this major

Frequently asked questions about BBA - Marketing

How many credit hours is BBA - Marketing at City University Ajman?

BBA - Marketing at City University Ajman requires completing 120 credit hours to graduate, spread across 45 courses.

How many years is BBA - Marketing at City University Ajman?

The study plan for BBA - Marketing spans about 4 years (8 levels/semesters) under the approved plan.

What degree does BBA - Marketing award?

BBA - Marketing at City University Ajman awards a Bachelor's degree after completing 120 credit hours.