Bachelor of Business Administration - E-Commerce and Marketing — study plan
American University in the Emirates College of Business Administration
- Credit hours
- 126
- Levels
- 5
- Courses
- 61
- Degree
- bachelor
The Bachelor of Business Administration - E-Commerce and Marketing study plan at American University in the Emirates is an accredited bachelor programme spanning about 3 years (5 academic levels), requiring 126 credit hours across 61 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Preparatory Courses (0 CH, waived by placement test) 0 credits
| Code | Course | Credits |
|---|---|---|
| CIT 90 | Computer Preparatory Elective | 0 |
| MAT 90 | Mathematics Preparatory Elective | 0 |
| ENG 99 | Academic Writing (preparatory) Elective | 0 |
General Education Requirements (30 CH) 78 credits
| Code | Course | Credits |
|---|---|---|
| ASC 101 | University Life | 3 |
| INV 200 | Innovation and Entrepreneurship | 3 |
| ENG 101 | Academic Writing | 3 |
| ASC 207 | Introduction to Research | 3 |
| ARLAA 100 | Communication Skills in Arabic Elective | 3 |
| ARLAA 105 | Arabic Composition Elective | 3 |
| ARLNA 100 | Arabic for Non-Arab Elective | 3 |
| ASC 210 | Natural Science Elective | 3 |
| ASC 211 | Environmental Science Elective | 3 |
| ASC 212 | Sustainable Energy Elective | 3 |
| MAT 100 | General Mathematics | 3 |
| ASC 102 | Introduction to Anthropology Elective | 3 |
| ASC 104 | Introduction to Sociology Elective | 3 |
| ASC 202 | Introduction to Political Science Elective | 3 |
| ASC 110 | Introduction to Social Science Elective | 3 |
| ASC 200 | General Psychology | 3 |
| ASC 206 | Introduction to Geography Elective | 3 |
| DES 104 | Contemporary Arab Art Elective | 3 |
| DES 105 | History of Islamic Art Elective | 3 |
| ASC 201 | Introduction to Philosophy Elective | 3 |
| ASC 203 | World History Elective | 3 |
| ASC 204 | Middle East History Elective | 3 |
| ENG 200 | English Literature Elective | 3 |
| ASC 105 | Islamic Culture Elective | 3 |
| ASC 106 | Islamic Civilization Elective | 3 |
| ASC 208 | Emirati Studies | 3 |
Core / Business Compulsory Courses (72 CH) 72 credits
| Code | Course | Credits |
|---|---|---|
| MGT 100 | Principles of Management | 3 |
| ASC 205 | General Statistics | 3 |
| ACC 100 | Principles of Accounting | 3 |
| ACC 105 | Managerial Accounting | 3 |
| ECO 100 | Microeconomics | 3 |
| MGT 206 | Business Technology Management | 3 |
| MGT 207 | Business Statistics & Quantitative Analysis | 3 |
| MKT 200 | Principles of Marketing | 3 |
| FIN 200 | Financial Management | 3 |
| ECO 200 | Macroeconomics | 3 |
| MGT 205 | Organizational Behavior | 3 |
| MGT 300 | Production and Operations Management | 3 |
| MGT 301 | Business Law | 3 |
| MGT 316 | Business Intelligence & Analytics | 3 |
| MGT 208 | Introduction to Business Risk Management | 3 |
| MGT 302 | Sustainable Business Practices in the GCC and MENA Region | 3 |
| MGT 405 | Strategic Management | 3 |
| MGT 400 | International Business | 3 |
| HRM 300 | Human Resource Management | 3 |
| MGT 402 | Project Management | 3 |
| MGT 305 | Negotiation Skills | 3 |
| MGT 318 | Startup Management and Growth Strategies | 3 |
| INTERN 101 | Pre-Internship | 0 |
| BBA 430 | Internship | 6 |
Concentration Courses - E-Commerce and Marketing 18 credits
| Code | Course | Credits |
|---|---|---|
| MKT 202 | Consumer Behavior | 3 |
| MKT 302 | Digital Marketing | 3 |
| MKT 305 | Integrated Marketing Communication | 3 |
| MKT 408 | Marketing Insights and Analytics | 3 |
| MKT 404 | Special Topics in Marketing | 3 |
| MKT 406 | Sustainability and Responsible Marketing | 3 |
Free Electives (choose 2 / 6 CH) 6 credits
| Code | Course | Credits |
|---|---|---|
| Free Elective Elective | 3 | |
| Free Elective Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Bachelor of Business Administration - E-Commerce and Marketing
How many credit hours is Bachelor of Business Administration - E-Commerce and Marketing at American University in the Emirates?
Bachelor of Business Administration - E-Commerce and Marketing at American University in the Emirates requires completing 126 credit hours to graduate, spread across 61 courses.
How many years is Bachelor of Business Administration - E-Commerce and Marketing at American University in the Emirates?
The study plan for Bachelor of Business Administration - E-Commerce and Marketing spans about 3 years (5 levels/semesters) under the approved plan.
What degree does Bachelor of Business Administration - E-Commerce and Marketing award?
Bachelor of Business Administration - E-Commerce and Marketing at American University in the Emirates awards a Bachelor's degree after completing 126 credit hours.